As an experienced former advertising executive Robert La Roche has always emphasized the importance of establishing a distinct Brand Image and Corporate Identity by the use of strong visual language. For almost two decades he has enjoyed international recognition for his award-winning advertising, developed in close co-operation with Christian Satek (CD) and the renowned photographer Gerhard Heller. His many campaigns, featuring powerful black and white images, have attained national and international acclaim.  Numerous accolades include Ad of the Month, CCA, International Advertising Festival NYC, Clio Awards and Golden Award of Montreux.